To study, preserve, develop and promote the cultural wealth and the national tourism attractions of the nations, nationalities and peoples of Ethiopia and to build the positive images of Ethiopia with a view to adding a sustainable socio-economic and political values with popular and stakeholder’s participation.
To make Ethiopia one of the top five tourist destinations of Africa in 2020 through the development of its cultural wealth and natural attraction
- Respect diversity
- Commitment to change
- Excellent Service