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Written on 21/12/2016, 17:23
ethiopia-the-land-of-origins-new-ethiopian-national-tourism-brand   The Ethiopian Tourism Organization (ETO) is pleased to announce the official launch of the new national tourism brand ‘Ethiopia: Land of Origins’. The new brand identity is based on Ethiopia’s ‘Spirit of Originality’. The ETO is confident that the new brand will position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across stakeholders. Ethiopia’s history stretches back to before recorded time...
Written on 29/09/2016, 01:42
major-transformation-to-launch-tourism  A sector with vast, untapped potential, Ethiopia’s tourism industry is set to experience a huge metamorphosis as it builds its infrastructure, brand, and product offer in the coming years through both public and private efforts. Solomon Tadesse, CEO of the Ethiopian Tourism Organization, reveals the exceptionally positive outlook tourism has here, and its implications for the country, its people, and its investors alike.  What are your...
Written on 27/09/2016, 13:47
ethiopia-plan-high-number-of-hotel-roomsEthiopia plan high number of hotel rooms By SCOLA KAMAU Posted Saturday, April 16 2016 at 22:21IN SUMMARY Kenya and Ethiopia were ranked seventh and eighth respectively in a survey released last week by W Hospitality. Sixteen global hotels plan to develop 2,956 hotel rooms in Kenya, while 12 hotels are planning to develop 2,460 rooms in Ethiopia.According to Trevor Ward, the managing director of W Hospitality, a global company providing advisory...

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